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Christian Cool and the New Generation Gap
FOR evidence of generational upheaval these days, you might skip over the usual suspects - sex, drugs, rock 'n' roll - and consider instead the church.

Two decades after baby boomers invented the suburban megachurch, which removed intimidating crosses or stained-glass images of Jesus in favor of neutral environments, their children are now wearing "Jesus Is My Homeboy" T-shirts.

As mainline churches scramble to retain young people, these worshipers have gained attention by creating alternative churches in coffee bars and warehouses and publishing new magazines and Bibles that come on as anything but church.

But does a T-shirt really serve the faith? And if religion is our link to the timeless, what does it mean that young Christians replace their parents' practices?...

The Conquest of Cool
Business Culture, Counterculture, and the Rise of Hip Consumerism
by Thomas Frank