Monday, June 14, 2004


Sam's Club markets bulk 'Passion' videos to churches
LITTLE ROCK, Ark. -- Mainstream retailer Sam's Club began offering 50-copy "church packs" of Mel Gibson's "The Passion of the Christ" last week, in a twist on usual ways of selling to religious groups.

Though specialized companies usually handle sales to religious groups and stores -- "Passion" has different distributors for the secular and religious markets -- the bulk packaging of the film fits the Sam's Club strategy, company spokeswoman Jolanda Stewart said....