Saturday, August 09, 2008


Starbucks and the socialism of fools
When is the loss of 12,600 jobs a cause for celebration? When those 12,600 workers are mere Starbucks baristas, young men and women in green aprons who use annoying words like ‘venti’ and ‘wet’ (what drink isn’t wet?) while serving overpriced coffee to harried young professionals. Who cares if these workers – many of whom work at Starbucks to finance their studies – are stripped of their livelihoods and forced to peruse the ads in soulless Job Centres? Serves them right for getting a job with the Evil Corporate Coffee Empire in the first place.

At least, that is the implicit message of much of the whooping and cheering that has greeted Starbucks’ economic turmoil. Since the Seattle-based coffee-serving corporation announced that it was closing 600 stores in the US and 61 in Australia – with the disgraceful cutting of up to 12,000 jobs in America and 685 Down Under – commentators have been quaffing some no doubt ethically sourced champagne to celebrate. At last, the corporation - which, as one British journalist wrote yesterday, has ‘earned VIP status at the top table of brands that anti-globalisation activists love to hate’ - is closing outlets rather than opening new ones. ...