Saturday, May 22, 2010


What's really behind SEIU's Bank of America protests?
...Last Sunday, on a peaceful, sun-crisp afternoon, our toddler finally napping upstairs, my front yard exploded with 500 screaming, placard-waving strangers on a mission to intimidate my neighbor, Greg Baer. Baer is deputy general counsel for corporate law at Bank of America (BAC, Fortune 500), a senior executive based in Washington, D.C. And that -- in the minds of the organizers at the politically influential Service Employees International Union and a Chicago outfit called National Political Action -- makes his family fair game.

Waving signs denouncing bank "greed," hordes of invaders poured out of 14 school buses, up Baer's steps, and onto his front porch. As bullhorns rattled with stories of debtor calls and foreclosed homes, Baer's teenage son Jack -- alone in the house -- locked himself in the bathroom. "When are they going to leave?" Jack pleaded when I called to check on him....

...Now this event would accurately be called a "protest" if it were taking place at, say, a bank or the U.S. Capitol. But when hundreds of loud and angry strangers are descending on your family, your children, and your home, a more apt description of this assemblage would be "mob." Intimidation was the whole point of this exercise, and it worked-even on the police. A trio of officers who belatedly answered our calls confessed a fear that arrests might "incite" these trespassers....

...After Baer's house, the 14 buses left to descend on the nearby residence of Peter Scher, a government relations executive at JPMorgan Chase (JPM, Fortune 500).

Targeting homes and families seems to put SEIU in the ranks of (now jailed) radical animal-rights activists and the Kansas anti-gay fundamentalists harassing the grieving parents of a dead 20-year-old soldier at his funeral (the Supreme Court has agreed to weigh in on the latter). But that's not a conversation that SEIU officials want to have. ...

...Complicating this picture is the fact that BofA is the union's lender of choice -- and SEIU, suffering financially, owes the bank nearly $4 million in interest and fees. Bank of America declined comment on the loans....

...Sunday's onslaught wasn't designed for mainstream media consumption. There were no reporters from organizations like the Washington Post, no local camera crews who might have aired criticism of this private-home invasion. With the media covering the conservative Tea Party protesters, the behavior of individual activists has drawn withering scrutiny.

Instead, a friendly Huffington Post blogger showed up, narrowcasting coverage to the union's leftist base. The rest of the message these protesters brought was personal-aimed at frightening Baer and his family, not influencing a broader public....