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ComBlu Introduces Powerful, New Word-of-Mouth Marketing Methodology, The Evangelist Effect(TM)
CHICAGO, Feb. 9 /PRNewswire/ -- ComBlu ( http://www.comblu.com )
introduces The Evangelist Effect(TM) (EE), a proprietary nine step process
that cultivates customer evangelists and turns them into a powerful, reliable
and measurable market channel, which is centered around Word-of-Mouth (WOM)
communication. WOM marketing is growing in importance as marketers look for
ways to build customer relationships in an era when customers are increasingly
difficult to reach and engage. According to a 2003 NOP World study, 93% of
those polled claimed they would take action if engaged by a specific WOM
influence such as an Evangelist.

Today, customers filter out most marketing messages and rely on their
social and professional networks for information and recommendations about
products, services and resources. The most desirable, hardest to reach
customers want to discover new products, trends, fashions and lingo for
themselves. WOM is more personal and the most credible part of their discovery

The Evangelist Effect offers marketers a systematic, proven and measurable
methodology to identify evangelists and stimulate their involvement in
promoting, endorsing, recommending and encouraging others to use a product or
service. The nine step process integrates the roles of both internal employee
evangelists and external evangelists around a common brand mission. EE uses
constant, targeted feedback and data from customer evangelists to refine and
reinforce desired customer experience. This feedback drives internal
processes, cultures, employee behaviors and skills, and product development
strategies. Firms embracing The Evangelist Effect consistently outperform
their competition and generate significantly higher returns on investment....