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It's clear that homophobia is reason for ad's rejection
...The UCC properly implied that millions of American Christians are at odds with the Christian Right. They know that the Biblical book of Leviticus forbids homosexual relations. They are also aware that the same book condemns barbequed ribs and Monday Night Football for it is “toevah” – an abomination – not only to eat pork but merely to touch the skin of a dead pig.

In reality, there are no biblical literalists, only selective literalists. By abolishing slavery and ordaining women, millions of Protestants have gone far beyond biblical literalism. It’s time we did the same for homophobia.

Homosexuality was not a big issue for Biblical writers. All told, there are only seven verses in 66 books that refer to it. Nowhere in the four gospels is it ever mentioned. Not everything Biblical is Christ-like, and verses involving more hate than love have no place whatsoever in the human heart. For Christians, the problem is not how to reconcile homosexuality with the scriptural passages that condemn it, but how to reconcile the rejection and abuse of homosexuals with the love of Christ. The UCC ad claims that it can, and must be done....