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Churches told to ditch 'Jesus on a cross' image

Churches are being urged to drop the image of the Crucifixion and instead highlight the social benefits of filling the pews in an effort to boost Sunday attendance.

Traditional approaches such as showing Jesus on the cross and Bible quotations are a turn-off to non-churchgoers, according to one of two suggested advertising campaigns drawn up by agencies.

Instead, advertisers say churches should highlight their community life, the chance to have a good sing, hear a good sermon and have a heart-to-heart chat.

Another separate campaign has advised that churches should target 30 to 40-somethings who have the trappings of success but feel there is something missing....