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Biblical Objectivity
Before you begin publishing a newspaper or magazine, you should be able to describe coherently your publication’s theological, political, and cultural perspective. Merely saying that your publication is Christian is not enough: Liberal denominations have so devalued verbal theological precision that the glorious word Christian can mean little more than, "We hope to be nice."

...Christian reporters should give equal space to a variety of perspectives only when the Bible is unclear. Editors who see leftist evangelicals as misled should still give them a chance to respond to questions–but a solidly Christian news publication should not be balanced. Its goal should be provocative and evocative, colorful and gripping, Bible-based news analysis. ...

...In a similar vein, do not tell us that a Christian football player is big; give us his height in feet and inches, his weight in pounds; show him filling up an elevator or dancing with his girlfriend. Do not tell us that a candidate from the feared religious right is energetic: Show him running to meetings or racing around with his children. Do not tell us that a school-board curriculum is messing up children: Show us a child frustrated at not being able to read, a girl putting a condom on a banana, a boy joking about God; give us specific detail about the number and type of complaints from parents. Do not tell us that a teenager has good manners: Show us how he knew which of six forks to use, that he opened doors for elderly folks, that he wrote thank-you notes before the sun went down. ...

...Staying ahead will be easier if you become a Christian contrarian, proceeding on the principle that the conventional wisdom revealed in Time or Newsweek is backward: If they are campaigning for x, it is likely that x is wrong and others will see so. For example, if the top-down leaders are glamorizing homosexual activists, biblically oriented people will be opposing them. Editors can learn much by listening to the bottom-up concerns of Christian and conservative activists who are preparing to derail the secular liberal express. ...