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The Jesus Factor
...Then in 1988, when we won with the Bush senior campaign and carried the highest total of evangelical votes ever in American history, we lost as we always do -- the Republicans -- we lost the Jewish vote and the Hispanic vote and all those votes. We lost the Catholic vote. We were the first modern presidency to win an election and it was a landslide and not win the Catholic vote. It was barely, but we lost the Catholic vote.

How did we do it? We carried 82 percent or 83 percent of the evangelical vote. I remember when it was all over-- this was one of the reasons I got a job in the White House -- but I remember when it was all over, there was great shock from me and others saying, "Whoa, this is unhealthy." We immediately began going after the Catholic vote.

While at the same time, we were frightened by the fact that we lost all these votes and still won the White House. The message did come home. My God, you can win the White House with nothing but evangelicals if you can get enough of them, if you get them all, and they're a huge number. ...