What hath Mel Gibson wrought?
...Vischer speaks candidly about the pressures that evangelical artists face from more utilitarian-minded brethren:
We handcuff ourselves. We get letters asking, When do you actually call people to make a salvation choice? The Campus Crusade [for Christ] has been carrying their JESUS film around the world and they actually figured out a formula where if you invest this much money, it results in this many conversions from showing the film. The people funding these efforts tend to be conservative Midwestern businessmen who want to know the return on their investment. So it's made much of evangelical ministry extremely results-driven. ...
