Thursday, December 02, 2004
CBS and NBC shut door on church ad
As church bells chime in the background, a burly bouncer guards the velvet ropes at the church entrance.
"No, step aside, please," he tells two men holding hands. "I don't think so," he says to a young black girl, blocking her entrance. A Hispanic man and a person in a wheelchair also are denied entry.
The scene fades to black and a message: "Jesus didn't turn people away. Neither do we."
Hoping to boost the numbers of a dwindling denomination, the United Church of Christ launched a nationwide television ad campaign Wednesday, banking on this 30-second spot to let all viewers know they are welcome in the pews.
But two major networks have declined to air the ad, deeming it too controversial because it champions one side of the public debate on gay relationships....
... "CBS and NBC seem to be afraid, not of stirring controversy, but of alienating potential viewers, the kind, moreover, that like to organize boycotts and write letters," Wolfe said. "There may be a new form of political correctness arising in America, one in which attempts are made to avoid violating the sensibilities, not of women or racial minorities, but of conservative Christians."...