Cook's 97% Consensus Study Game Plan Revealed
It's essential that the public understands that there's a scientific consensus on AGW. So Jim Powell, Dana and I have been working on something over the last few months that we hope will have a game changing impact on the public perception of consensus. Basically, we hope to establish that not only is there a consensus, there is a strengthening consensus. Deniers like to portray the myth that the consensus is crumbling, that the tide is turning. However, our survey of the peer-reviewed literature shows that the opposite is true - the consensus is getting stronger and the gap between those that accept and reject the consensus is increasing. What we have in mind is an extended campaign over 2012 (and beyond)....

...To achieve this goal, we mustn't fall into the trap of spending too much time on analysis and too little time on promotion. As we do the analysis, would be good to have the marketing plan percolating along as well....